Search engine optimizationIt’s the right time of the year to evaluate your SEOstrategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though.

New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking.

If you’re wondering how to start fixing your SEO for 2017, here are a few suggestions you might find useful.

Add value

As simple as it sounds, it’s important to create content that adds value, while it maintains its relevance for the target audience.

What Is Two Factor Authentication And Why You Should Use It Identity TheftTwo-factor authentication (2FA) is a security method that requires two different ways of proving your identity. It is commonly used in everyday life. For example paying with a credit card not only requires the card, but also a PIN, a signature, or an ID. With 1FA becoming increasingly unreliable as a security measure, two-factor authentication is rapidly gaining importance for logging into online accounts.

Per default, almost all online accounts use password authentication, i.e. a one-factor authentication method. The problem with passwords is that they are easily hacked. A further problem is that many users still use one and the same password for all their accounts. While being a bit of a hassle, 2FA significantly increases security by asking for an additional authentication factor, thus making it much harder to hack an account.

What Exactly Is Two-Factor Authentication (2FA)

As mentioned in the introduction, 2FA is a login method. The two authentication factors can be one of the following:

Something you know, typically a password or the answer to a security question
Something you have, for example a security code sent to your mobile or an ATM card
Something you are, i.e. biometric data such as your fingerprints

Everyday examples where 2FA is employed are drawing money from the ATM (card + PIN), paying with a credit card (card + signature OR card + PIN OR card + security code), or entering a foreign country (passport + biometric data).

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