When it comes to SEO, on-page SEO factors, link building, and keyword research always take precedence over technical SEO factors such as site structure. Surprisingly, site structure is often overlooked by SEOs because they believe it has very little to do with SEO. On the contrary, having an organized site structure is incredibly important for ranking high in search engine result pages (SERPs).
There are several ways in which site structure affects your SEO. While these issues may seem complicated at first, more often than not, they are easy to fix.
In this article, we’ll help you understand the importance of site structure in SEO and examine some of the ways you can create an SEO-friendly site structure.
Why Site Structure is Important for SEO
Without having an organized site structure, all your SEO efforts may amount to nothing. Here are some key reasons why site structure matters for SEO:
1. A Good Site Structure Improves Site Crawlability
Site Crawlability is a search engine’s ability to crawl through your website’s entire text content to ascertain what the website is all about.