E-marketing is a type of marketing which is completed through means of modern technology such as the Internet and mobile. The importance of e-marketing has increased during the last period as a result of increasing the number of Internet users. At the end of 2013, the number of Internet users in the Arab countries has reached 135.6 million users. Internet has become the most popular way to find information or search for a product. There are many e-marketing methods, and it’s preferable to know all types and methods of e-marketing an choose the right kind that will achieve success to your marketing campaign.

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Types and methods of e-marketing

E-mail marketing, email-marketing can grow your business

Marketing through e-mail is one of the first methods of e-marketing. E-mail marketing includes marketing a product or service to a database through targeting a certain segment of customers via e-mails. E-mail marketing is considered one of the best e-marketing methods because of its low cost, targeting the correct category, simplicity of use and increasing the return of investment from using it.

Petru Cojocaru

03 July 2017

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Read more: Different Types and Methods of e-Marketing

In today’s fast-paced business world, globalisation plays a key part. What just a few years ago seemed almost impossible, today is a reality. Due to the growth of digital media and internet, approaching customers in a foreign market is a step taken by a rapidly growing number of not only large corporations, but also small and medium sized UK businesses.

It is important to bear in mind that even if a business strategy worked perfectly well in your home country, it might fail abroad. There are many reasons for this, including cultural, political or economic differences and so a one-for-all approach can often be very risky and although cheaper in the short term, your business may incur much higher costs further down the line.

A great way of maximising the chances for an international business success is penetrating each foreign market with an individual approach. This attitude guarantees a campaign which is culturally, socially and economically appropriate.

Although approaching each of your target markets with a different strategy consists of different aspects, translating your material is one of the factors which should remain across all markets. By approaching your potential customers in their native language, you not only come across more professional and trustworthy as a business, but also increase the chances of having your USP fully understood by the target audience.

Petru Cojocaru

21 June 2017

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Read more: Can translations help your business?